5/23/2023 0 Comments Tiny bj![]() ![]() ![]() ![]() From 2007 to 2012, BJ annually brought together academics, government agencies, mobile vendors, and private sector health organizations for conferences and workshops to share insights, resources, and best practices. Heralded as a thought leader in helping people use mobile for good, BJ focused his efforts on health behaviors. That book, together with his early innovations, inspired an annual global academic conference on the topic. He has also been a Lecturer and Social Science Research Scholar at the Graduate School of education from 2001 to the present.īJ’s research and innovation has been cited over 20,000 times, 2,500 times since 2019, and and over 9,000 times since 2015.īJ wrote a seminal book, P ersuasive Technology: Using Computers to Change What We Think and Do, about how computers can be designed to influence attitudes and behaviors. The purpose of his research and teaching is to help millions of people improve their lives.Īt Stanford, BJ was an appointed Lecturer and Consulting Assistant Professor in the Department of Computer Science, where he taught classes from 1997 - 2014. ![]() In addition, he teaches industry innovators how to use his models and methods in Behavior Design. BJ Fogg founded the Behavior Design Lab at Stanford University, where he directs research and innovation. ![]()
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